Make the mark work in one color
A silhouette that depends on several colors may fail in favicons, embossing, invoices, laser engraving, or low-quality print. Approve a one-color construction before treating color as part of recognition.
Specify whether internal negative spaces remain open at small sizes.
Assign roles rather than a palette pile
Name a primary brand color, supporting interface colors, neutral backgrounds, and semantic product colors. The logo should not compete with warnings, success states, or chart categories for meaning.
Provide tested combinations and avoid assuming the logo color makes surrounding text accessible.
- Primary full-color
- One-color dark
- One-color light
- Restricted-production color
- Approved backgrounds
- Forbidden combinations
Test output conditions
Review RGB displays, common color-vision differences, grayscale, CMYK proofs where print matters, and dark mode. Bright screen colors may not reproduce in print, and thin reversed details can disappear.
Record color values as outputs of the system, not the entire rationale.
Print and display the mark in one color, grayscale, light and dark contexts, and at minimum size; verify silhouette and internal spacing remain recognizable.