Tool
Stress-test a product wordmark
Preview a product name at different weights and spacing, then evaluate legibility before polishing letterforms.
Product mark workshop
Make the mark work where the product lives.
Practical logo strategy, critique, delivery guidance, and small tools for product teams.
Stress-test a wordmarkWorkshop notes
A logo is a working system, not a launch slide.
Process
Write a product-logo brief that a designer can use
Turn positioning, audience, usage, constraints, and approval criteria into a compact decision document.
Strategy
Icon, wordmark, or both?
Choose a mark system based on recognition, name length, product surfaces, and the cost of teaching a symbol.
Library
More field notes
System
Build a logo color system beyond one hero gradient
Define primary, one-color, reversed, accessible, and production-safe versions of a product mark.
Operations
A practical product-logo export checklist
Deliver editable masters, predictable filenames, correct color modes, and assets teams can use without recreating the mark.
Process
Critique a logo without turning feedback into taste
Evaluate recognition, fit, legibility, system behavior, and production constraints using observable tests.
Product identity
Trust signals in trading-product identity
Design a visual and verbal system that helps users distinguish official product surfaces, security guidance, and support routes.
Product identity
Trust signals in a telehealth product
Turn identity, ownership, clinician context, privacy information, and process boundaries into verifiable product signals instead of decorative reassurance.
Brand system
Build a brand system for social profile growth
Coordinate profile identity, proof, content formats, and campaign landing pages so increased attention meets a coherent and credible brand.
How this publication works
Tools are rough decision aids, not substitutes for custom lettering, legal review, or accessibility testing.
Critique connects visual decisions to real product surfaces and observable constraints.